3 business books you need to read

best books for business

A successful professional, in addition to performing his role with excellence, seeks the continuous improvement of his skills.

Although there is great content available online, the habit of reading cannot be forgotten, as it often offers more in-depth and better-founded concepts.

So, find out some indications from books on business that summarize practical tips to improve your sales, your relationships and results.


The Sales Bible, by Jeffrey Gitomer

Jeffrey Gitomer is an international speaker recognized for his knowledge of negotiation and sales. That is why his work, “The Sales Bible” is a best seller considered a true classic in the genre.

The book’s approach is not specific for the real estate professional, but it is a very instructive reading for anyone who deals with the public and needs to achieve sales goals and results. Gathering commandments based on basic sales principles, the author is able to help the seller win over the potential buyer and achieve excellent profits at the end of the month.


How to Make Friends and Influence People, by Dale Carnegie

More than seventy years after the first publication, the book how to Make Friends and Influence People is still a reference when it comes to the importance of a good personal and professional relationship.

In his book, Dale Carnegie gives tips on how to relate better, the importance of sympathy and simple attitudes, how to remember people’s names.

Fundamentally, the secret to quality interpersonal relationships is to put yourself in the position of the interlocutor and see the world through your eyes. That way, you are less likely to judge and condemn someone and become more understanding.

For the professional in the real estate market, good relations are fundamental and that is why it is important to dedicate time to improve the skills to deal with and win people over.

Get What You Want, by Stuart Diamond

Stuart Diamond’s book presents a new style of negotiation, where discovering and valuing the emotions of the other party is more advantageous than the use of logic. Understanding the other’s mind, it is possible to understand that not everything is about money: intangible goods and valuation can be much more valuable.

The work also brings together more than 400 reports from ordinary people who tell how they improved various aspects of life with the application of Stuart’s strategies.