how has marketing evolved over time


Marketing Analyst: How has it evolved in modern times?

Few professions have evolved as much in recent years as a marketing analysts. Before, it was common to see only advertising students pursuing this career. The ambition of “marketers” in the past was to work in large agencies such as Africa, AlmapBBDO, among others. Today, many are looking for companies like Apple, Microsoft, Salesforce and so on. But how did this change come about? What motivated this change of focus in the marketing area? The answer is simple: money! Despite the excellent results that many marketing agencies generated for their clients, they had great difficulty, which was to measure the result generated by…